How To Increase The Views On Your LinkedIn Posts
I interviewed Pam Case after meeting her on LinkedIn.
Listen to the podcast or watch the video and see what she has to say
After the interview, I joined Pam’s 5 day challenge to learn how to increase the views on LinkedIn posts.
This is what I learned – and it works!
LinkedIn takes more notice of views and comments on posts in the first hour. It is therefore a good idea to share the link to your post with a few friends and ask them to like a comment.
The post itself has a maximum of 1200 characters, including spaces. I find writing it first in Word means that I can see exactly how it will look in a post.
The post itself needs to be spaced out. Look at the download and see which you prefer – spaced out text or compact text. I know which I prefer. If you write one long paragraph, people tend to scroll past but if you space it out they are more likely to see something in the first couple of sentences which catch their eye and they will then stop and read it. The example post from the challenge has just under 2000 views – check it out on my LinkedIn page.
The challenge looked at the structure of the post, so the beginning, middle and end.
The beginning is about 250 characters, including spaces, so that you get the “read more” option. By writing something that grabs attention, they click on “read more” and the LinkedIn algorithm kicks in and thinks your post is of interest to other people. It will show it to people you’ve connected to most recently and also you’ve been in conversation with. This is one of the reasons to keep connecting and commenting on other people’s posts. The more you do it, the more LinkedIn will share your posts.
The idea of your post is to have a conversation. Imagine you are talking to a friend over a coffee, what would you say? Make it chatty, not a sales pitch and you will get more views.
Have a look at the example and see how it starts. This should be the first 250 characters and no more.
The next 600 characters form the bulk of the post. Keep it chatty so that people want to know more. The idea is to keep their attention to the bottom of the post.
The final part should end with a question. This part is counter-intuitive but it works.
Make it a closed question – I know, it goes against everything you’ve ever been told but … by asking a closed question they only have to give a one word answer. They will probably say more but when people are short of time they think they can answer in one word and they have time for that.
Again, look at the example and see what happened.
Once people start to comment, try and reply to them. This then continues the conversation which is what the algorithm likes. By responding and entering into a conversation with people, LinkedIn sees that your post is of interest and shares it even more. If you get a lot of views in the first hour it will put it into the newsfeed so you will get even more views.
The final part is to connect with anyone who comments, thank them for their comment and start a conversation with them. Look at their profile, comment on a couple of their posts.
LinkedIn likes a community and the more you engage, build your community, the more LinkedIn likes it.